We all share a common challenge of having to speak or present to staff or prospects in order to gain trust, credibility and of course to close a sale or convey a message.
Over the course of my career, a very familiar problem I have seen is the fear of making a presentation or public speaking. This covers a wide range from wedding speeches, interviews, new product launches, sales presentations and even to the speaker spot at a business event.
You may have your own avoidance tactics, just mumble your way through or just end up talking too much and too quickly. I’m sure you have enjoyed being on the receiving end of wonderful speakers who look like seasoned professional and you think to yourself ‘I can’t do that’. We human beings may not like spiders, flying or going to the dentist – well, the ‘having to stand up and say something’ fear, comes top of most people’s list of fears.
As part of my personal goal setting this year, I have set myself the challenge to rid as many people as possible of this fear of public speaking and presentations.
Part of my strategy to do this is to share valuable insights with as many people as I can to eliminate this fear or at the very least reduce some of the anxiety it can creates. Here are 3 ways to maximise the impact of your next presentation
#1 Clearly define the message.
What would I like them to remember after the presentation?
What would I like them to say to a colleague about my presentation?
Start with planning your presentation on paper, not on slides.
Post-it notes work brilliantly until you have decided on the final running order.
#2 Clearly define the structure
This provides the framework for you to work with. It will enable you to deliver your message in a clear and memorable way. It also acts to help you and your audience remember the key information.
Deliver your presentation in three acts;
1] The set up = Why should I care?
2] The confrontation = How will this idea or product make my life better?
3] The resolution = What actions will I need to take?
- A picture will always captivate an audience more than words.
- Research shows pictures are an aid to our memory as they trigger emotions more quickly.
- Describing something you could show your audience is not only counter-productive to your message & for some of your audience will be annoying.
- Humans learn more easily and recall information, which is presented as pictures rather than when the same information is presented in words. (This is down to the Picture Superiority Effect.)